There’s also no advertising on WhatsApp, so the natural and lazy route of just buying some ads will get you nowhere. You probably never thought about using it as a marketing channel because there has never been any real tool to help you manage your account and start engaging with your “followers” unless you had that one mobile phone on which the client with your business number was installed. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.
That is the reason why chatbots work so well too. The average text message gets an open rate of around 98%. Maybe Instagram, with its 800 million active users? What about Twitter, with its 330 million active users, or LinkedIn, which has 310 million active users? You’re probably doing marketing on there too.īut what if we told you there is another text-based platform that has more users than Instagram and LinkedIn combined? And we’re pretty sure you’re not on there yet.Īnd even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook. Probably Facebook, with its 2.167 billion active users. When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?
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